Domestic industrial tires still have a lot of room for improvement in terms of raw material quality, R&D and innovation capabilities, brand influence, product quality and performance, and intelligent and automated production. Through continuous efforts and innovation, domestic tire companies are expected to achieve more significant results in the international market.
1. Raw material quality
Improve rubber quality: There is a gap between domestic tires and international brands in rubber quality, so efforts should be made to improve the purity, strength and wear resistance of rubber. By establishing cooperative relationships with internationally renowned rubber suppliers and introducing high-quality rubber raw materials, ensure that the raw material quality of tires meets international standards.
Optimize the use of additives: Additives have an important impact on the performance of tires, such as reinforcing agents, anti-aging agents, anti-skid agents, etc. Domestic tire companies should develop or introduce more advanced additive formulas to improve the comprehensive performance of tires.
2. R&D and innovation capabilities
Increase R&D investment: Invest more funds in R&D, introduce advanced R&D equipment and talents, and establish a more complete R&D system. Through cooperation with scientific research institutions, universities, etc., jointly carry out R&D and innovation of tire technology.
Promote technological innovation: Committed to innovation in tire materials, structures, processes, etc. to improve tire performance and quality. Pay attention to the latest developments and technological trends in the tire industry, introduce and digest new technologies in a timely manner, and maintain the company's technological leadership.
Strengthen intellectual property protection: Increase the protection of independent intellectual property rights, actively apply for patents, and prevent technology leakage and infringement. Establish a sound intellectual property management system to enhance the core competitiveness of the company.
3. Brand influence
Enhance brand image: Enhance the brand awareness and reputation of domestic tires through carefully planned marketing activities and advertising. Actively participate in international tire exhibitions and exchange activities to demonstrate the technical strength and product advantages of domestic tires.
Strengthen brand building: Pay attention to the shaping and dissemination of brand culture and create a brand image with unique charm. Win the trust and loyalty of consumers by providing high-quality products and services.
Expand the international market: Actively explore the international market and enhance the visibility and influence of domestic tires in the global market. Learn advanced brand management experience and marketing strategies through cooperation and exchanges with internationally renowned tire brands.
4. Product quality and performance
Improve product quality: Strengthen quality control of raw materials and production processes to ensure that each product meets national standards and international certifications. Introduce advanced quality inspection equipment and methods to improve the accuracy and reliability of product quality inspection.
Optimize product performance: According to market demand and consumer feedback, continuously optimize the performance design of tires, such as improving wear resistance, cut resistance, grip, etc. Develop more environmentally friendly and energy-saving tire products to meet consumer demand for green tires.
