The rapid development of e-commerce has allowed many industrial and agricultural tires and ATV companies to see the power of the new sales model. It has also ignited hope for those tire companies that are eager to open up new sales channels. As a result, tire companies continue to get involved in e-commerce.
Tmall opens flagship stores, opens its own e-commerce platform, or directly cooperates with large e-commerce platforms. Industrial and agricultural tires and ATV companies participate in e-commerce in various ways. Among them, Michelin’s signing of JD.com has become a landmark event. .
In addition to tire factories, some dealers directly referenced the Alibaba model and simply launched the online wholesale model to completely move the traditional tire wholesale business online. These days, if you don’t know something about e-commerce, you have no face to talk to people in the tire circle. But what is the difference between the essence of these e-commerce companies and traditional tire factories, dealers, and tire shops? And so far, has the tire sales of industrial and agricultural tires and ATV factory e-commerce channels been on the table? I'm afraid not! Many e-commerce platforms are actually burning money to engage in tires.